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Reading Time: 3 minutes
Written by: Disha Gandhi
The radio has been beneficial for many artists in the music industry. Although people have more options now to select the music they want to listen to with streaming services, people still flock to the radio to hear what’s popular today. Radio promotion is one of the best ways to get ahead on spreading your content and with radio stations being accessible on the internet, anyone globally can tune in. We’ve all Shazamed a song we’ve heard on the radio or anywhere at least once in our lives, but what if you can get that to be your song that people are eager to find? As an independent artist, you have to put in a bit more work to spread your content, but what if we can ease some of the stress that comes with it by providing you with a few admirable services?
Celestial Radio
Celestial Radio is one platform that features music only created by independent artists. Offering a wide variety of music, they opened up their audience consisting of people with various interests. With a goal to push artists who have just started, Celestial Radio maximizes the reach of your content by recommending and spreading it. Along with that, they also offer cross-platform promotions on SoundCloud, IHeartRadio, YouTube, Twitter, Instagram, and more. Offering a 45-minute block on the platform for artists, they encourage independent artists to submit their work to get their content out and bubbling with the audience. You can submit your work by sending an email to celestialcommunitytco@gmail.com.
GotRadio
GotRadio is the ideal streaming platform for music lovers. Providing “rooms”, or channels, for every genre, artists can engage with a large community of intrigued people. Covering a wide variety of genres, they offer a total of 48 channels to provide their audience with a convenient way to listen to the songs they need in their life. They feature MP3 music downloads via Amazon and are always on the lookout to add more artists and content to their diverse rooms. On their contact form, they stress the need for artists who are into rock, alternative, pop, or AAA to submit work for their new IndieGot channel. However, they are open to receiving work from artists of all genres as it can be used to fuel their channel content.
Tinderbox
TinderBox is a music promotion and distribution platform which specializes in a myriad of genres including electronic, pop, rock, and more. They work with unsigned indie and other important labels to gain press and radio airplay in respective markets. Along with distributing content, they also publish and offer music licensing opportunities. They even have a page to show the charting results of the artists they’ve helped by connecting them to stations. You can send in your content either physically or digitally to the emails provided on their submissions page. They even accept just links to your work on platforms such as BandCamp, Facebook, Reverbnation, SoundCloud, or Sonicbirds. Along with your work, they expect to see a little bit of background on you and what the aim of your email is which could vary from press, radio, or distribution.
KINT98
Being able to access radio through the internet has been one of the most revolutionary things to happen to radio. With the shift the digital age has brought, it’s important to keep innovating radio to ensure it thrives. KINT98 created a free internet radio station which covers genres including classic rock, disco, dance, and hip-hop. KINT98’s efforts to push their selection to be as mixed as possible is what makes them so admirable. Providing a song for everyone’s taste in music pushes them to expand their search for their audiences’ next favourite song. Not only do they scope out everyone’s favourite artists, but they prefer and look for rising, independent artists to help propel their careers. To submit music, all you have to do is send an email with links, information on you, how to contact you, and file details to kint98@aol.com.
Now having a few platforms to contact, create a pitch that will blow their minds and encourage them, even more, to keep playing your content. Creating the ideal pitch with a few tracks could land you in a spot where you get more airplay and exposure from them. From radio stations and other streaming platforms, you can create new industry contacts which benefit you in a number of aspects.
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